E-commerce in the late 1990s at the height of the dotcom boom was destined to rule the world with an estimated millions overnight, but suddenly the dotcom boom collapsed and many Internet companies have collapsed. newspapers dismissing the hike. internet like a dream.
However, in recent years, all predictions have come true, with small startups making millions online.
At the heart of any website is a good shopping cart solution, often referred to as e-commerce. E-commerce was initially seen as just a way to send money electronically, but now we only see it as a shopping cart solution.
If you really want to make money from your site, you need to do some really good research when it comes to analyzing your sales process.
A good shopping cart solution can easily generate sales, but a bad solution can make you lose business in an instant.
Many shopping cart solutions require you to save customer details to include data such as names and addresses as well as emails, but keep in mind that while you provide data to keep in touch with your customers, people may consider this tricky, especially if they need it. to check your email and “confirm” your details. People often think this is a problem, especially if they are in a hurry and just want to get their ordered products as quickly as possible.
So capturing people’s details in this way can affect how many sales you make, so simpler is often better.
A sales solution where you simply enter your credit card details and address will generally result in a better sales conversion rate. The harder it is for people to sign up, or the longer it takes to complete the purchase process, the lower the sales conversion rate.
And don’t get me wrong when it comes to shopping carts, the conversion rate is what matters. How can you have the best website in the world, but if a sales transaction lasts forever, people will click the back button?
There are several types of shopping cart solutions available to use on your site, from a simple pay pal button/account that you can set up and integrate on your site if you have a basic knowledge of web design and some HTML coding, although these Pay Pal Buttons are suitable for websites that only have a few products for sale, as creating several hundred Pay Pal Buttons can be time consuming to say the least. to say.
Other shopping cart solutions are available as part of your web hosting that allow you to quickly and easily create sales pages for multiple items, or a custom solution that can use a combination of shopping cart software , business purchases and a merchant account.
If you want to sell many items, it is best to hire a web development company who can advise you on the best e-commerce solution.